Seventh Generation Products

About the Company

The name, Seventh Generation, comes from the Iroquois belief that any decision must take into consideration its effect on the next seven generations. In each of its business decisions, the company considers the effects on the environment and on social issues before it considers the effect on its own profitability.

Hollender is deeply committed to encouraging other businesses to become socially responsible. The company feels a responsibility to be a template for social change, and its priority is to be as transparent, trustworthy, and accountable as possible. . Seventh Generation products are not just about a cleaner environment but about creating safer, less toxic homes for our families. They are committed to educating the consumer about the important issues of a cleaner environment for a healthier family, and ultimately, a healthier world.

Cleaning with Seventh Generation Products

The natural cleaning products that Seventh Generation produces are not tested on animals. They are formulated to be gentle on the environment and on your family, with no harmful residues or fumes. The products perform well in use, and are packaged in recyclable and biodegradable packaging.

Free and Clear Products

Free and clear products were formulated to be used by people that are sensitive to scents and dyes, even natural ones. These products are certified hypo-allergenic through independent testing. The range includes laundry, dish detergent, and cleaning products such as:

• Fabric softener
• Laundry liquid and powder
• Dish washing liquid
• Dish washing powder
• All Purpose Cleaner
• Glass and Surface Cleaner

The Scents

Seventh Generation Products are scented with natural plant essences in a variety of combinations. None of the scents is created artificially. The scents are:

• White Flower and Bergamot Citrus: spicy and citrusy with essences of blood orange and nutmeg added to the bergamot and floral essence. Luxurious, relaxing, and cheerful. This scent is featured in the laundry detergent.
• Blue Eucalyptus and Lavender: A blend of lavender, eucalyptus, and pine. This scent is refreshing and herbal. It is featured in the laundry detergent and fabric softener.
• Lemon grass and Clementine Zest: A blend of clementine, bergamot, blood orange, Lemon grass, and other scents. This combination is cheering and energizing. It can be found in the dish liquid.
• Lavender Floral and Mint: Lime, lavender, and ylang-ylang with two types of mint make this scent zesty and energizing. It is available in the dish washing liquid.
• Emerald Cypress and Fir: This blend of balsam fir, lime, and emerald cypress is as refreshing as a northern pine forest. It is found in the natural tub and tile cleaner, as well as the toilet bowl cleaner.
• Creative Mandarin and Leaf: A blend of green mandarin, petit-grain leaf, and spearmint. Warm, with sweet and sour notes. This can be found in the all purpose cleaner.
• Ruby Grapefruit and Herb: An energizing blend of grapefruit, geranium, and basil with a robust, sweet and spicy scent which is energizing and balancing. Can be found in the glass and surface cleaner.

Paper Products

Seventh Generation also produces paper products made from unbleached, one hundred percent recycled paper, with a minimum of eighty percent post-consumer materials. This means that there is less waste of natural resources in the creation of the products, less deforestation, and, since they are made without the bleaching process, there are no toxins released into the environment. Currently the paper products include:

• Paper towels
• Facial tissue
• Bathroom tissue
• Paper napkins
• Recycled plastic trash bags

Baby and Personal Products

No one wants dangerous toxins around delicate skin and yet most diapers are bleached and full of toxins. Seventh Generation has created personal items that are made from chlorine free materials, latex free and hypo-allergenic, yet perform as well as the standard brands. These items include:

• Diapers
• Baby wipes
• Training pants
• Feminine Products

To learn more about Seventh Generation and what they are currently involved in check out Jeff Hollender’s blog, The Inspired Protagonist