Clorox Green Works

From LoveToKnow GreenLiving

The introduction of the Clorox Green Works line of cleaning supplies shows the powerful effect green movements can have on the marketplace.

As consumers become more conscious of how exposure to chemicals can have detrimental effects on both the health of individuals and the health of the environment, more and more people are trying to shop for more environmentally friendly products. For years the only companies that sold environmentally friendly cleaning products were very small, and these products were only sold in health food stores or similar shops. However, Clorox Green Works is the first line of green products produced by a major corporation and readily available in mainstream stores. This article will cover all aspects of the Clorox Green Works if you are interested in making a more environmentally conscious decision when you go to purchase cleaning supplies.

The Clorox Green Works Story

The Clorox Corporation launched the Green Works line in 2008. Their intention was take the natural cleaning supplies movement mainstream. Before Clorox got behind the movement, many segments of the population who might have been interested in natural cleaning supplies were unable to buy them because they didn't live near a store that carried such products. In fact, less than one percent of the total cleaning products market was comprised of natural cleaning products.

The company had some serious obstacles to overcome in order to make Green Works work. They needed to create a line of natural products that cleaned as well as traditional cleaners. They also needed to bring the price down to an affordable level, as some natural cleaning products were as much as 100 percent more expensive than regular cleaners.

To overcome these challenges, Clorox started from scratch and decided to try to make a line of cleaning supplies that are only made with mineral-based and natural plant ingredients that are completely biodegradable. All Green Works products contain simple compounds that break down quickly and safely. Their plan has worked, because in less than two years, the Green Works line has become the number one natural cleaning brand in America. They sell a complete line of cleaning supplies for the kitchen and bathroom that range in price from $2.99 to $3.59, so they are as affordable as any other cleaning supplies you can find in the store.

Green Works Product Line

Natural Cleaning Wipes – The natural cleaning wipes can be used on counters, stainless steel, granite, sinks, toilets … nearly any surface that is dirty can be quickly and easily cleaned by grabbing a Natural Cleaning Wipe.

Natural Dishwashing Liquid – The all-natural line of dishwashing liquid is available in original, water lily, tangerine, free & clear, and simply lemon scents and can be used on any cooking and eating surface.

Natural Glass Cleaner – Safe and effective, this natural cleaner can be used on glass surfaces throughout the house.

Natural Toilet Bowl Cleaner – This natural cleaner promises to remove mineral deposits, rust, and hard water stains as effectively as the regular cleaners you have used for years.

Natural All-Purpose Cleaner – This is the do-it-all cleaner you grab for when you need a quick clean up of any kind. It works on plastics, copper, aluminum, glass, porcelain, and much more.

Natural Bathroom Cleaner – Specially formulated for the stains that develop in the bathroom like soap scum and rust, this cleaner can work on counters, sinks, tubs, enclosures, shower doors, and more.

Other Benefits of Buying Green Works

One of the best things about buying Clorox Green Works natural cleaning products is that they have entered into a marketing arrangement with the Sierra Club. The Sierra Club is one of the oldest and most reputable environmental organizations in the United States, and they are interested in joining with Clorox to help make environmentally sound cleaning products more mainstream. By buying Green Works, you are helping raise awareness for the Sierra Club and the good work that they do.

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